The platform is rolling out a fresh option that permits them to reduce the amount of AI-created content appearing in their feeds. This move comes as the platform revealed that it currently hosts over 1 thousand million AI videos.
Pilot Phase and Launch
The new functionality is in a pilot phase over the coming weeks before a widespread release. This shift coincides with a surge in AI content, driven by recent AI video creators.
AI Content on Other Platforms
Recent reports that nearly 10% of the most rapidly expanding channels on another major platform primarily display content made by AI. A significant portion of this output is deemed low-quality AI content, a term for inferior, bulk-generated content that is frequently nonsensical or bizarre.
Our research shows that many people appreciate content created using AI tools, including digital art to science explainers, and we want to give people the option to increase or decrease of that, depending on their own choices,” stated a company executive.
AI on the Platform
The platform announced that there are currently over a billion videos on its app identified as made with AI. In total, in excess of 100 m pieces of content are added to the platform each day, making clips made by AI a limited part of its overall inventory.
User Control Features
Viewers will be able to limit or boost the volume of AI-generated videos they view by opening the content preference feature in the app and picking “AI-generated content”. Additional categories that can already be controlled under the filter encompass politics, fashion, cosmetics, and choreography.
Content Labeling and Policies
Its rules require creators to tag lifelike AI-generated content, and it forbids dangerous deepfakes of well-known individuals or crisis events. Any realistic artificial content that is not labeled can be taken down under its user guidelines.
Furthermore, the platform will now add an artificially created watermark to content created with its own AI tools, or detected by an cross-platform project for spotting content made by AI. This action is designed to deter users from seeking to evade the tagging system.
Responsible AI Funding
TikTok is furthermore introducing a two million dollar AI literacy fund for experts and groups to develop educational content about responsible artificial intelligence. This initiative will support charitable organizations dedicated to educating computer science.
Content Safety Approach
The platform has defended its moderation strategy, during controversy over plans to cut jobs for numerous safety staff in the UK. The company is expected to eliminate a significant number of roles in its content moderation division in London, with trade unions and internet security professionals voicing alarm that humans are being replaced by AI moderation.
A trust and safety lead clarified that staff-based oversight would remain essential, but automated tools can protect employees by removing the most graphic content ahead of it is viewed by people. TikTok stated a 76% decrease in shocking and graphic content seen by safety staff over the previous year due to intervention by its AI tools.
We believe it is crucial to balance people and machines to maintain a secure environment,” the executive stated. “We’ll have staff as involved in the system, but we also think it’s very important to minimize viewing of dangerous material as quickly as possible, which is the area in which a extensive automated help is really helping us work at speed.”
